As design tools through digital and print mediums become more accessible across the globe, we enter an era of design that allows many to explore what it means to be a design practitioner; that is to say, the techniques and time put into exploring the actual doing of design is greatly accessible. However, with all experienced designers, there is a strategy and thought process that develops over time. Years of exploration, failure, success and repeating this process around the actual doing of design manifests itself in the form of strategy, process and iterations on an individual and/or group level of involvement. Over time, designers begin to develop a heightened sense of design, recognize the positive parts of design and transform from being a practitioner of the craft to becoming recognized as a thought leader within the industry and organization.
In this new era of digital accessibility to many various design tools, designers who have been honing their craft for years (and even decades) should recognize their role in this fast moving atmosphere. Instead of becoming bitter about the onslaught of fly by night design shops and many unqualified people taking on design roles for their own projects and organizations; I believe it’s important that we begin to recognize the clear dileniation between a practitioner of design and a thought leader of design.
A practitioner is a worker.
The practitioner uses the tools nesseccary to work in the design medium required. In digital, these tools range from graphic design, prototyping, photo editing, front end development, video and motion design, among many other tools. The modern designer is multidisciplinary – not by choice, but by nesseccity of the industry, job market, and requirements of projects set forth by leadership who have recently begun to understand the value (economically) of good design.
A practitioner today has many responsibilities and is often regarded as a “unicorn” type to the organization, but, the reality is that these multidisciplinary designers are applying the foundational elements of design thinking across a wide range of tasks and mediums. These practitioners are examples of the true value of design thinking throughout multiple mediums, across organizations, and even in daily living. Design thinking is powerful and we are finally at the intersection of society where the value of this thinking will be an intrinsically important role within the advancement of commerce, culture and aesthetics both digital and physical.
Let us not confuse the value of design thinking with execution. They are different but possibly mutually beneficial. There are many design practitioners who are incredibly talented at their work but they lack the intuition or practical application of design thinking into their work. That is at no fault to them, but the oscillating balance between being a practitioner and a thinker is unbalanced. This is a dangerous space to operate. In my opinion, design will be moving towards the value of the ability to think as our tools for serving as a practitioner become more accessible and automated. Just as working in photoshop 15 years ago to edit pixel by pixel for retouching an image has become some from hours / days worth of work to a matter of seconds, being a practitioner in the execution is going to be more automated . Designers need to understand the balance and difference of a practitioner and thinker.
This balance and difference is the future of design and the design industry. Design must fully embrace the foundations of design in every aspect.
Without these foundations embraced and advocated at the highest level of designer, expectations of an end product is unrealistic is there is a lack of the foundations that have brought design to where it exists today. The execution within itself must rely on the balance between aesthetic, function, form, development, testing, feedback, experience, quantitative and qualitative data and aligning with the overall brand style and narrative. The metamodern designer takes all of this into account when working on a design. We cannot afford to have an unbalanced approach to our work with the role as designer in modern society.
As we move forward, we must not look at the design industry as having an identity crisis, but we must continue to advocate for the value of design, the importance of design fundamentals, communicating these values and providing true return on investment through every project. There is a great oscillation between being a practitioner within society and forging new paths with thinking and ideas and the future of design in society.