If the current landscape exists as grand narrative of metamodernism, how might we approach design in a thoughtful way to innovate and create better solutions for a seemingly oscillating world existing in a chaotic swinging of a cultural pendulum? How can we approach our work in new ways whereas design does not exist as a commodity, but as a cultural tool to innovate and imagine new ways for building a better humanity? Where do we go from this current place and understanding?

I believe that in order to evolve design and exist outside of the current paradigm we have created through the design of the internet, digital economy and global connectivity, we must revisit our own individual values and make sense of the self once again to form new perspectives and realign our approach to design.

The alternative is a continued downward spiral into the post-modern abyss of culture. We have seen the impacts of this narrative play out through history with less-than-ideal results.

We must commit, as designers, to understand ourselves and move forward into the future with a new perspective and approach about our role as the individual designer related to the global good and responsibility we must accept through our work.

These ideals are not only limited to our current ideas about the designer, but could be applied to all humans. Whereas, the existence of the “designer” for the future will not resemble the current landscape of the designer – as the current landscape does not resemble the “designer” from a few decades ago.

We must look at design from a global and local perspective. Work focused on the needs of our audience combined with an emphasis on the details are met with a global understanding and implications of our work as a ripple effect into culture, the future and our impact on society.

Design influences culture through new media, technology and branding.


  1. Abramson, Seth. (January 9, 2017) “What Is Metamodernism?” [Website] Retrieved from https://www.huffpost.com/entry/what-is-metamodernism_b_586e7075e4b0a5e600a788cd
  2. Associated Press (2020) Divided America [Website] Retrieved from https://www.ap.org/explore/divided-america/
  3. Australian Government (2014) The market for design: insights from interviews with Australian firms [Website] Retrieved from https://www.ipaustralia.gov.au/sites/default/files/ip-australia-economic-research-paper-03.pdf?acsf_files_redirect
  4. Bogdan, C. (2012, August 14) New French Extremity: An Exigency for Reality. [Website] Retrieved from http://www.metamodernism.com/2012/08/14/new-french-extremity-an-exigency-for-reality/
  5. Cameron, J. (2016, October 25) The Artist’s Way: 25th Anniversary Edition
  6. Clarke, J (2015, April 16) “The Role of the Graphic Designer in a Metamodern Structure of Feeling”. [Website] Retrieved from  https://www.metamodernism.com/2015/04/16/the-role-of-the-graphic-designer/
  7. Craig, James, Bevington, William, Korol Scala, Irene (2006, May 1) Designing with Type, 5th Edition: The Essential Guide to Typography
  8. Cooper, Brent (April 10, 2018) On Metamodern Leaderhip [Website] Retrieved from https://medium.com/the-abs-tract-organization/on-metamodern-leadership-87bcf9ada5f9
  9. Cooper, Brent (April 10, 2018) The Metamodern Condition [Website] Retrieved from https://medium.com/the-abs-tract-organization/the-metamodern-condition-1e1d04a13c4
  10. Davis, D. (2016, June 14) Creative Strategy and The Business of Design
  11. Dalio, R. (2017, September 19) Principles: Life and Work
  12. Dalio, R. (2019, November 26) Principles for Success
  13. Design Census (2019) Designcensus.org [website] Retrieved from http://designcensus.org
  14. Design Council (2009) Design Industry Research 2010 [Article] Retrieved from https://www.designcouncil.org.uk/sites/default/files/asset/document/DesignIndustryResearch2010_FactSheets_Design_Council.pdf
  15. Deeley, D. (September 26, 2019) Five Examples of Postmodernism in Television [Website] Retrieved from https://www.theodysseyonline.com/examples-postmodernism-television
  16. Donald, N (1988) The Design of Everyday Things
  17. Duignan, B. (September 4, 2020) Postmodernism. [Website] Retrieved from
  18. Dun & Bradstreet (2020) Graphic Design Service Industry Insights from D&B Hoovers [Website] Retrieved from https://www.dnb.com/business-directory/industry-analysis.graphic-design-services.html
  19. Elam, K. (2007, April 19) Typographic Systems of Design
  20. Elam, K. (2005, August 1) Grid Systems: Principles of Organizing Type
  21. Enns, B. (2010, July 6) Win Without Pitching
  22. Freinacht, H. (2015, February 16) 5 Things That Make You Metamodern. [Website] Retrieved from https://metamoderna.org/5-things-that-make-you-metamodern/
  23. Freinacht, H. (N.D.) What is Metamodernism? [Website] Retrieved from https://metamoderna.org/metamodernism
  24. Archiv, Bauhaus, Droste, Magdalena (2006, June 1) Bauhaus 1919-1933
  25. Gordon Worley III, G (2017, Aug 18) Embracing Metamodernism. [Website] Retrieved from https://mapandterritory.org/embracing-metamodernism-5d4ebe8a8ddf
  26. Ghosh, Iran (September 25, 2019) Charts: America’s Political Divide 1994-2017 [Website] Retrieved from https://www.visualcapitalist.com/charts-americas-political-divide-1994-2017/
  27. Gladwell, M. (2011, June 7) Outliers: The Story of Success
  28. Gladwell, M. (2002, January 7) The Tipping Point: How Little Things Can Make a Big Difference
  29. Graham, B. (2006, February 21) The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition)
  30. Griffith, Robert [WIkipedia] Retrieved from https://en.m.wikipedia.org/wiki/Roger_Griffin
  31. Harari, Y.N. (2018, May 15) Sapiens: A Brief History of Humankind
  32. Hsieh, T. (2013, March 19) Delivering Happiness: A Path to Profits, Passion, and Purpose.
  33. IBISWorld (2020) Graphic Designers Industry in the US – Market Research Report [Website] Retrieved from https://www.ibisworld.com/united-states/market-research-reports/graphic-designers-industry/
  34. IIT Institute of Design (2020) 100 Great Designs of Modern Times [Website] Retrieved from https://id.iit.edu/projects/100-great-designs-of-modern-times-2020/
  35. IMDB (2020) Postmodern [Website] Retrieved from https://www.imdb.com/search/keyword/?keywords=postmodern
  36. Interbrand (2018) Best Global Brands 2018, Activating Brave
  37. Jencks, C. (1977). The Language of Post-Modern Architecture. New York: Rizzoli.
  38. Kilkilley, M. (April 15, 2016) 5 Ways Computational Design Will Change the Way You Work [Website] Retrieved from https://www.archdaily.com/785602/5-ways-computational-design-will-change-the-way-you-work
  39. Krogerus, M., & Tschäppeler, R. (2018, May) The Decision Book: Fifity Models for Strategic Thinking (Fully Revised Edition)
  40. Kuiper, Kathleen. Modernism. Retrieved from https://www.britannica.com/art/Modernism-art
  41. Lupton, E. (2004, April 16) Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students
  42. M. Hardt and K. Weeks. (2000). The Jameson Reader. Oxford: Blackwell Publishing, pp, 190-191.
  43. Maeda, J (2020) CX Report
  44. Maeda, J (2015) Design in Tech Report [PDF file]. Retrieved from https://designintech.report/wp-content/uploads/2018/11/designintech2015.pdf
  45. Maeda, J (2016) Design in Tech Report [PDF file]. Retrieved from https://designintech.report/2016/03/13/design-in-tech-report-2016/
  46. Maeda, J (2018) Design in Tech Report [PDF file]. Retried from https://designintech.report/wp-content/uploads/2019/01/dit2018as_pdf.pdf
  47. Maeda, J (2019) Design in Tech Report [PDF file]. Retrieved from https://designintech.report/2019/03/09/design-in-tech-report-2019/
  48. MacDowell, J. (2011, July 19) Quirky, Tone and Metamodernism. [Website] Retrieved from  http://www.metamodernism.com/2011/07/19/quirky-tone-and-metamodernism/
  49. McKinsey (2018) McKinsey Design Index [Website] Retrieved from https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
  50. “Modernism” (September 2020) In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Modernism
  51. “Metamodernism” (September 2020) In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Metamodernism
  52. Wikipedia (2020) “Metamodernism” [Website] Retrieved from https://en.wikipedia.org/wiki/Metamodernism
  53. Neumeier, M. (2003) The Brand Gap: How To Bridge the Gap Between Business Strategy and Design
  54. Neumeier, M.
  55. Olsen, & Scott (2006, October 16) The Golden Section: Nature’s Greatest Secret
  56. Osterwalder, A. (2014, October 20) Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
  57. Peterson, J. (2018, January 23) 12 Rules for Life: An Antidote to Chaos
  58. Pendergast, Augusta (N.D.) Understanding Modernism and Post-Modernism [Website] Retrieved from http://pendau01.sites.gettysburg.edu/how_do_we_fit_in/understanding-modernism-and-post-modernism/
  59. Pew Research Center (2020) Political Polarization [ Website] Retrieved from https://www.pewresearch.org/topics/political-polarization/
  60. “Postmodernism” (September 2020) In Wikipedia. Retrieved from https://en.wikipedia.org/wiki/Postmodernism
  61. Quintana, Xela (October 13, 2018) Culture: Metamodern Pairs with Millenials [Website] Retrieved from https://www.logosmagazinecc.com/culture-metamodernism-pairs-with-millennials/
  62. RGD (2017) Packaging Design Industry Insights [Website] Retrieved from https://www.rgd.ca/2017/12/20/packaging-insights.php
  63. Rogan, Joe (Producer). (2016, November 28) Joe Rogan Experience #877 – Jordan Peterson [Audio podcast]. Retrieved from https://www.youtube.com/watch?v=04wyGK6k6HE
  64. Rogan, Joe (Producer). (2018, July 2) Joe Rogan Experience #1139 – Jordan Peterson [Audio podcast]. Retrieved from https://www.youtube.com/watch?v=9Xc7DN-noAc
  65. Rogan, Joe (Producer). (2018, July 2) Joe Rogan Experience #993 – Ben Shapiro [Audio podcast]. Retrieved from
  66. Rogan, Joe (Producer). (2017, October 10) Joe Rogan Experience #1022 – Eric Weinstein [Audio podcast]. Retrieved from
  67. https://www.youtube.com/watch?v=lMzjEaNFbAk
  68. Rickards, J. (2016, January 1) The Big Drop Second Edition How To Grow Your Wealth During the Coming Collapse
  69. Rustad, G. (2012, February 29) Metamodernism, Quirky and Feminism*, http://www.metamodernism.com/2012/02/29/metamodernism-quirky-and-feminism/
  70. Samara, T. (2005, May 1) Making and Breaking the Grid: A Graphic Design Layout Workshop
  71. Sazon, Gladys Jean (August 18, 2016) Modernism-Post Modernism Timeline [Presentation] Retrieved from https://prezi.com/qso4uvkwf3mf/modernism-post-modernism-timeline/
  72. Schroeder, A. (2009, October 27) The Snowball: Warren Buffet and the Business of Life
  73. Seib, G. The Wallstreet Journal (December 17, 2019) How the U.S. Became a Nation Divided [Website] Retrieved from https://www.wsj.com/articles/how-the-u-s-became-a-nation-divided-11576630802
  74. Sheperd, S. (November 26, 2018) The inescapable postmodernism within Television series Community [Website] Retrieved from https://medium.com/@sam.shepherd/the-inescapable-postmodernism-within-television-series-community-df5c9f527f07
  75. Sosolimited (March 2, 2017) 5 Insights About The Current State of Design [Website] Retrieved from https://medium.com/sosolimited/5-insights-about-the-current-state-of-design-d1ae85880960
  76. Spiekermann, E. (2013, December 23) Stop Stealing Sheep & Find Out How Type Works, Third Edition
  77. Toth, J. (2010). The Passing of Postmodernism. New York: State University of NewYork, p. 2
  78. Turner, L. (2011) “The Metamodernist Manifesto” http://www.metamodernism.org/
  79. Turner, L. (2012, July 2) The New Aesthetic’s Speculative Promise. [Website] Retrieved from http://www.metamodernism.com/2012/07/02/the-new-aesthetics-speculative-promise/
  80. Turner, L. (2012, September 12) David Foster Wallace’s Hideous Men & London’s Olympic Epiphany. [Website] Retrieved from http://www.metamodernism.com/2012/09/12/david-foster-wallaces-hideous-men-londons-olympic-epiphany/
  81. Vermeulen, T., & Van den Akker, R. (2010) “Notes on Metamodernism”
  82. Sullivan, E. (2014, November 24) Miranda July: Interrupting the Conventions of the Personal. [Website] Retrieved from http://www.metamodernism.com/2014/11/24/miranda-july-interrupting-the-conventions-of-the-personal/
  83. Whalley, C. (2014, August 5) I Love Roses When They’re Past Their Best. [Website] Retrieved from http://www.metamodernism.com/2014/08/05/i-love-roses-when-theyre-past-their-best/
  84. Williams, R. (1977). Marxism and Literature. Oxford: Oxford University Press, p. 131
  85. USHistory.org (2019) 4a. American Political Culture [Website] Retrieved from https://www.ushistory.org/gov/4a.asp
  86. University of Salford, Manchester (2009) Design 2020 [Website] Retrieved from http://usir.salford.ac.uk/id/eprint/12618/1/Design2020_final.pdf

Purchase on Amazon


Metamodern Design : Chapter 7 – The Future of Brands and Business